The opportunity of live shopping with TikTok
What is TikTok Live Shopping?
TikTok live shopping is an e-commerce experience that allows brands to show off their wares in real time via streaming events. TikTok users can purchase things without leaving the app by participating in these events. This allows companies and customers to interact and engage with one another while also making the purchasing process more efficient.
TikTok’s livestream shopping feature is compared to QVC and the Home Shopping Network, two typical television shopping networks. This time, though, the power of social media is attracting a flood of younger, tech-savvy customers. In the end, it’s a one-of-a-kind opportunity for brands to engage with a broader audience and reach out to a new generation of customers.
How Does TikTok Live Shopping Work?
The livestream shopping function on TikTok is similar to Instagram’s and Amazon Live’s. Each time a brand showcases a product, a pin connected to that product will appear on Pinterest. Viewers can then press that pin to add the item to their cart and check out directly from the app.
Audiences can also wait until the end of the livestream to look through all of the broadcast’s featured items. They merely need to press the shopping cart icon and then select the things they want to buy.
Who benefits from TikTok live shopping?
TikTok will help four key categories if it can efficiently execute and optimise its live shopping experiences. First, TikTok will gain from the successful launch of TikTok live shopping. Live shopping will offer the company with more money as it gets popularity by taking a percentage of each sale. Second, content providers will gain from live shopping. The introduction of TikTok live shopping gives video makers with new prospects. Brands of all sizes are seeking for new methods to get their products in front of more people, and working with content creators who already have large audiences is a wonderful way to do it.
Third, brands will benefit greatly from TikTok live shopping. There may be some scepticism at first, since businesses may assume that their present marketing activities are sufficient to recruit and retain customers. Companies that adopt this viewpoint may see any commission paid on TikTok sales as diminishing their profit margins. To make live shopping work for brands, TikTok will have to show that they can generate new business for the brands they collaborate with.
Finally, and most significantly, TikTok live commerce must benefit individual users of the site in order to be successful. While TikTok has become a go-to hub for users to discover exciting new products and services, this was not its original purpose, and TikTok’s decision-makers will have to seriously consider the possibility that some of its users do not want to use the platform as a shopping platform now or in the future. Consumers have always looked for video evaluations from producers, but live shopping takes it a step further.Followers may ask creators questions about the product, request other perspectives, and engage with both the creator and the brand in a much more meaningful way. As a result, when a product is purchased through a live stream, returns are 50% lower than when purchased through standard e-commerce methods.
How to Go Live on TikTok?
- Open the TikTok app on your phone.
- As if you were creating standard video material, tap the plus sign icon at the bottom-center of your screen.
- LIVE can be found by sliding the menu bar at the bottom of the screen. This option will not be available to you if you have not yet met the livestreaming requirements.
- Put your livestream’s title here. You just have 32 characters to catch people’s attention, so think beyond the box.
- Choose the option to go live.